At GetLion™, we aim to inspire and support up-and-coming entrepreneurs who are on the pathway to building great businesses. One of the ways that we do this is by profiling some of South Africa’s biggest entrepreneurial success stories, so that others can learn from their successes and failures, and glean knowledge that will help them push their own businesses forward.
In this profile of RocoMamas, South Africa’s own Rock ‘n Roll styled restaurant, we take a look at the journey of Brain Altriche and his climb to the top of the restaurant world.
The extraordinary journey that the immensely popular dining and takeaway franchise RocoMamas has enjoyed, is one that started in the same way that many an entrepreneur’s dream has taken off: with baby steps.
RocoMamas can easily be described as a household name these days. With their unique approach to menu items and combination of fresh flavours, to their laidback bar-like setting with its relaxed seating and rock n roll vibe, RocoMamas is a one-of-a-kind establishment and favourite amongst a growingly loyal client base.
Climbing to the top of any industry requires dedication, knowledge, just the right amount of creativity and a dash of pure business savvy. And RocoMamas founder Brain Altriche has these qualities in just the right quantities.
Altriche’s journey into the world of restaurants was not the obvious choice at the start of his adult life. On the cusp of adulthood, Altriche was faced with another big choice to make – stay and serve in the South African Army under the conscription laws of Apartheid, or leave.
He chose the latter, and left home, heading to the United States of America where he survived on the money made from playing his guitar on the sun-baked streets of California, before one day returning home to begin work on what would become his empire.
Entering the world of food is a daunting undertaking for even the toughest person. There are so many minefields to navigate and without a keen mind for innovation, people management, logistics, as well as a firm grasp on marketing, surviving in this industry can feel like an insurmountable task.